Wide Open: Bend Rules. Break Limits.

Wide Open Brew is more than just a coffee company—it’s a mindset. Crafted for riders, rule-breakers, and everyday risk-takers, our brand fuels the open road, ignites open minds, and celebrates a life lived wide open.

Born from passion and fueled by grit, Wide Open Brew was founded by a professional freestyle motocross rider and a professional photographer, both driven by a relentless pursuit of freedom and a deep appreciation for a good, strong cup of coffee. "Going wide open" started as a catchphrase in the motocross community, and has now become the mantra of our brand: Live life wide open.

We’re nonconformists by nature. Playing small, riding slow, and staying within the lines aren’t in our DNA—and they shouldn’t be in yours either. Whether you're blazing new trails, clocking in laps at the track, or breaking personal limits, Wide Open Brew is here to fuel your journey. Our bold, burly roasts are made for those who push boundaries and embrace the daily grind with full throttle.

Coffee for the Unconventional.
This is coffee made for rebels, risk-takers, and trailblazers. We’re here to fuel your spirit, fire up your ambitions, and keep you going as you live life wide open.

Vision: Break Limits

At Wide Open Brew, we don’t believe in playing small. We believe in breaking through barriers, living large, and embracing every moment. Our vision is simple but powerful: to inspire and empower people to push beyond their limits and experience life with wide-open possibilities. Whether it’s on the road, at the track, or in everyday life, we exist to help you break boundaries and go beyond.

Mission: Fuel the Daily Grind

Strong living demands strong coffee. Our mission is to provide the fuel you need to smash your goals and live with unlimited energy and fire. Made for those who defy convention, we deliver bold, high-octane coffee that matches the spirit of those who live life wide open. Whether you’re on the move, chasing your passions, or facing down the daily grind, Wide Open Brew is here to power you through it, one cup at a time.

Fuel your day. Fuel your goals. Fuel your life... wide open.